Cartoon Network and Climate Action Project join forces to empower students to fight climate change.

Cartoon Network EMEA combines forces with Climate Action Project, a six-week climate change program reaching 1.2 million students across Europe, the Middle East and Africa. Launching today, the 2021 edition of the program marks the start of a partnership with  Cartoon Network Climate Champions and galvanises teachers to engage their classes in actions combating climate change. Participating schools will be eligible to apply as Climate Action Schools of Excellence to receive formal recognition for their efforts. 

Developed by Cartoon Network and backed by global environmental organisation WWF, Cartoon Network Climate Champions is a climate change awareness initiative that sets out to inspire kids to take on daily challenges that collectively can make a big difference to the health of our planet.

Climate Action Project is an annual student-focused initiative that allows teachers and students to collaborate on climate change topics. It too is supported by WWF and other organisations such as NASA, the Earthshot Prize by the Royal Foundation, and The Jane Goodall Foundation.

Lessons and activity templates guide students to research climate topics and connect with peers across the globe in a shared mission to make a positive difference for the planet.

Vanessa Brookman, Head of Kids, WarnerMedia EMEA said: “We are incredibly pleased to be teaming up with Climate Action Project. Cartoon Network Climate Champions has already engaged kids in over 600 000 positive actions and this collaboration enables us to empower our audience further. Our research shows that kids desire to play an active role in creating a greener world and this project provides a great opportunity for them to get involved. Cartoon Network Climate Champions can guide kids on how to influence their own future through ideas and actions that can be implemented into their daily lives.”

Climate Action Project, Co-executive Director Dr. Jennifer Williams said: “Our partnership with Cartoon Network Climate Champions brings focus to not only the importance of collaboration between global organizations for social good, but also the critical and urgent need to empower young people to develop creative solutions to the problems we face due to climate change and to take action in meaningful ways. Now is a time for building climate resilience across the planet with all people; we are excited to team up with Cartoon Network Climate Champions in our shared commitment of climate education for all.” 

The Climate Action Project starts on 27 September and concludes on 4 November with Climate Action Day; an online global celebration of Climate Action Project participants are supported with research-based curricula and resources, teacher professional development and credentialing, and use of the new EarthProject app. The Climate Action Project is free and open to all classrooms. Teachers are encouraged to learn more and register at: http://cartoonnetwork.climate-action.info.