PRESS RELEASE: BIC and Take Action Global Launch Writing our Future, Together – Empowering 13.5 Million Students Globally to Pledge for the Planet

Clearwater, FL – August 5, 2025 – BIC, a world leader in stationery, has partnered with Take Action Global (TAG), a leading international education non-profit, to officially launch Writing our Future, Together. This groundbreaking global initiative invites students aged 6 to 18 to engage in creative expression and foundational writing, fostering environmental understanding by developing and sharing personal “Pledges for the Planet.”

Launching today, Writing our Future, Together aims to elevate the global conversation around sustainable development by empowering youth, teachers, parents, and community members to take tangible climate action. The program aligns with BIC’s commitment to fostering meaningful connections, joy, and a view to the future, while extending Take Action Global’s mission of providing climate education for all. The ambitious goal is to engage 150,000 teachers and 13.5 million students from TAG’s extensive network spanning over 180 countries, with special emphasis on high-engagement regions like India, the Netherlands, Australia, Kenya, Pakistan, Philippines, and Jamaica.

The initiative makes it easy for classrooms to get started with engaging lesson plans, hands-on activities, and access to a global community. Classrooms will have the unique opportunity to connect with peers worldwide through a special pen pal experience, exchanging ideas, feedback, and celebrations of their pledges. Teachers can choose their adventure from a library of one-hour lesson plans, including:

  • Nature Speaks: Creative expression giving voice to the natural world.
  • Where We Stand: Connecting identity and place to environmental action.
  • Carried Forward: Honoring traditions and practices passed down through families and cultures.
  • Everyday Earthkeeping: Celebrating small, daily choices that care for the planet.

“At BIC, we believe that education and empowerment are key to driving real sustainability. Our
partnership with Take Action Global helps us elevate young voices around the world and foster
a culture of creativity and care for the planet. This initiative isn’t just about encouraging students
to express themselves, it’s about giving them the tools to help shape a brighter, more inclusive,
and sustainable future. Our ambition to positively impact 250 million children starts by taking
action today.” – Helen Sahi, Group Sustainability Officer, BIC

“Empowering students to take ownership of their environmental future through creativity and collaboration is at the heart of what we do,” said Koen Timmers, Co-Founder of Take Action Global. “Our partnership with BIC amplifies this mission, providing accessible tools and a global platform for young voices to be heard. We are thrilled to see how ‘Writing our Future, Together’ will ignite passion and action across continents, fostering a new generation of environmental stewards.”

The program will run from August to December 2025. To learn more about taking the Pledge for the Planet and how to participate, visit the dedicated website at www.writingourfuturetogether.org. Program information and materials are available in multiple languages, including English, Spanish, Hindi, French, Dutch, German, and Portuguese, with more translations coming soon.

About Take Action Global

Take Action Global is a leading education non-profit committed to climate education for all. For over five years, TAG has served over 6 million students and educators from 180+ countries through online learning programs and has supported over 2 million tree plantings. Learn more: www.takeactionglobal.org.

About BIC

BIC is a world leader in stationery, lighters, and shavers. For more than 75 years, BIC has honored the tradition of providing high-quality, simple, inventive, and reliable products for everyone, everywhere. Through this partnership, BIC reinforces its commitment to fostering meaningful connections, joy, and simplicity, and building a positive view to the future through sustainable development initiatives. Learn more: www.us.bic.com

About Writing our Future, Together

Writing our Future, Together is a global initiative inviting children and youth of all ages to take a Pledge For The Planet considering local and global indicators through creative expression and writing. Classrooms will share pledges in an online community with opportunities to connect, collaborate, and exchange ideas and actions. Learn more: www.writingourfuturetogether.org.